Vintage Packaging: Sainsbury’s Own Label Designs

We were absolutely delighted at BaseKit when we came across these vintage Sainsbury’s packing designs from the 1960’s and 1970’s. The simple graphics and brightly coloured designs could be found on a range of products spanning from cornflake boxes, crisp packets, pet food, soup tins and lots more.

Supermarket design took a creative turn when Peter Dixon joined the Sainsbury’s design studio in 1962. All the designs can be found in Own Label: Sainsbury’s Design Studio 1962 – 1977 by Jonny Trunk which is to be published later this month.

We chose a few of our favourites…